Purity Diamonds is committed to protecting the privacy of our customers and visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website or make purchases from our store. Information We Collect: We may collect personal information, including but not limited to, your name, contact details, shipping address, billing address, email address, and payment information when you place an order or sign up for our newsletter. We may also collect non-personal information such as your IP address and browsing history. How We Use Your Information: We use the information we collect for the following purposes: To process and fulfill your orders To communicate with you regarding your orders, inquiries, or requests To send you promotional offers, newsletters, and updates (if you opt-in to receive them) To improve our products and services To prevent fraud and ensure the security of our website and transactions To comply with legal obligations Data Security: We take the security of your personal information seriously and implement appropriate measures to safeguard it. We use industry-standard encryption technology to protect your sensitive data during transmission and maintain physical and electronic security measures to prevent unauthorized access. Third-Party Disclosure: We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as necessary to provide our services or comply with legal requirements. This may include sharing information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. Your Choices: You have the right to access, update, or delete your personal information at any time. You may also opt-out of receiving promotional communications from us by following the unsubscribe instructions provided in our emails or contacting us directly. Changes to This Privacy Policy: We reserve the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting on our website. We encourage you to review this Privacy Policy periodically for any updates. Contact Us: If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at puritydjg@gmail.com or by mail at 24 First Ave unit 1, St. Thomas, Ontario, N5R 4M5.